Better-targeted online marketing or 'creepy slop' - the dilemma of AI ads
Advertisers are using AI to personalise adverts but not everyone agrees that's a good idea.
Advertisers are using AI to personalise adverts but not everyone agrees that's a good idea.
Puffins have been seen on the Isle of Muck off Antrim for the first time in at least 25 years
Watch the best goals from the latest round of fixtures from the Women's Champions League, including Olga Carmona's screamer for Paris St-Germain and Pernille Harder's equaliser against Arsenal.
England head coach Thomas Tuchel still has selection questions to answer, but Bukayo Saka shows he is a World Cup starter, says chief football writer Phil McNulty.
After making his England debut against Serbia, will Manchester City's 20-year-old defender Nico O'Reilly make the left-back position his own?
A "nervous" Kai Trump shoots a 13-over-par round on her LPGA debut as she ends the first day of the Annika tournament in last place.
Carlos Alcaraz secures the year-end world number one ranking by reaching the knockout stages at the ATP Finals with three straight wins.
Carlos Alcaraz secures the year-end world number one ranking by reaching the knockout stages at the ATP Finals with three straight wins.
Kai Trump shoots a 13-over-par round on her LPGA debut as she ends the first day of the Annika tournament in last place.
The booster powering New Glenn also separated from the rocket's upper stage and successfully touched down back on Earth.